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Book Cover Revealed
There is an old advertising strategy called “pulsing,” whereby the advertiser will begin many months before an event or product release by dangling a “teaser” to consumers. Then, as we get closer to the release date (or the event), the advertiser will increase the frequency with which we see the advertisements. By the date itself,…
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Marketing My Writing: Part II
The following is the second essay in a series (that I might or might not continue to write) exploring my own curiosity and dread at having to market my first novel. “Like-Watching,” and Facebook Givers/Takers Back in the day, there seemed to be only one real use for Facebook: the term “social networking” was broad,…
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American Fraternity Man – Pre-Sale and Chapbooks
I haven’t written much about this subject on this blog yet, but that will change very soon… My first novel, American Fraternity Man, will be released this May. And yes, it’s required summer reading for anyone who makes it a point to read a novel during the summer months. Are you curious about the book?…